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Company History and Philosophy
In 1983, silk plants were beginning to be recognized as a necessary accessory in home décor. A Touch of Silk, Inc., was formed when two women, Barbra
Case and Theresa
Nugent, saw a need in commercial locations and homes for good quality silk plants. Theresa was a consummate salesperson and Barbra was a professional floral designer, so it seemed like a perfect match.
Twenty-four
years
later, A Touch of Silk, Inc., has established itself as a manufacturer of medium to high end silk plants, trees, and floral arrangements.
The company concentrated primarily on retail commercial sales until January of 1986. That year, A Touch of Silk, Inc., showed in the temporary exhibits in Market Hall at the Home Furnishings Market. We continued to show in temporary exhibits until 1988, when we hired a representative
for Texas who had a showroom in the World Trade Center and who was willing to allocate space to exhibit our products. Over the years, we have also exhibited in temporary exhibits in Chicago, Atlantic City, Tupelo, Denver and Minneapolis. We continued to show in a series of representatives’ showrooms until in 1995 we were able to secure our own on the tenth floor of the World Trade Center in Dallas, where they are currently located. In 1992, A Touch of Silk, Inc., decided to expand our market by applying for a government contract. After 18 months of negotiations and meeting stringent requirements, we were granted a contract with General Service Administration. This contract has been extended through 2005. Rather than hire government representatives individually, we currently work with three representative groups, who have approximately 40 representatives. Their coverage is the United States, Europe and Asia. Government sales comprise approximately 20-25% of our annual sales. We also exhibit our line at the Professional Housing Management Association Show each year, creating greater market through international contracts. A Touch of Silk, Inc., is included in the total room package contracts of five different government vendors.
The emphasis in all facets of our business is customer service and satisfaction through our customized design program. Because we are a smaller manufacturer and do not mass produce on an assembly line, we are able to offer our customers individualized items. These are made to the customers specifications and made from start to finish by one of our designers. Thus, we are able to match fabric samples and study blue prints from customers to match their needs with our products.
Today, A Touch of Silk, Inc., has eight full-time employees and seven commercial representatives, with coverage primarily in the Midwest extending as far west as Arizona.
In
an
effort
to
give
back
to
their
community,
the
employees
of
A
Touch
of
Silk
donate
each
year
to
Promising
Tomorrows
which
is
an
organization
that
provides
schooling
for
homeless
children
in
the
Oklahoma
City
metropolitan
area.
They
have
also
adopted
an
Art
Department
in
rural
Mississippi
and
donate
materials
to
the
classes
on
a
regular
basis.
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