Company
History and Philosophy
In 1983, silk plants were beginning to be recognized
as a necessary accessory in home décor. A Touch
of Silk, Inc., was formed when two women, Barbra Case
and Theresa Nugent, saw a need in commercial locations
and homes for good quality silk plants. Theresa was
a consummate salesperson and Barbra was a professional
floral designer, so it seemed like a perfect match.
Twenty-four years later, A Touch of Silk, Inc., has
established itself as a manufacturer of medium to high
end silk plants, trees, and floral arrangements.
The company concentrated primarily on retail commercial
sales until January of 1986. That year, A Touch of Silk,
Inc., showed in the temporary exhibits in Market Hall
at the Home Furnishings Market. We continued to show
in temporary exhibits until 1988, when we hired a representative
for Texas who had a showroom in the World Trade Center
and who was willing to allocate space to exhibit our
products. Over the years, we have also exhibited in
temporary exhibits in Chicago, Atlantic City, Tupelo,
Denver and Minneapolis. We continued to show in a series
of representatives’ showrooms until in 1995 we
were able to secure our own on the tenth floor of the
World Trade Center in Dallas, where they are currently
located. We have been nominated by our customers and
have been finalists for the annual arts awards in Dallas
on three occasions.
In 1992, A Touch of Silk, Inc., decided to expand our
market by applying for a government contract. After
18 months of negotiations and meeting stringent requirements,
we were granted a contract with General Service Administration.
This contract has been extended through 2005. Rather
than hire government representatives individually, we
currently work with three representative groups, who
have approximately 40 representatives. Their coverage
is the United States, Europe and Asia. Government sales
comprise approximately 20-25% of our annual sales. We
also exhibit our line at the Professional Housing Management
Association Show each year, creating greater market
through international contracts. A Touch of Silk, Inc.,
is included in the total room package contracts of five
different government vendors.
The emphasis in all facets of our business is customer
service and satisfaction through our customized design
program. Because we are a smaller manufacturer and do
not mass produce on an assembly line, we are able to
offer our customers individualized items. These are
made to the customers specifications and made from start
to finish by one of our designers. Thus, we are able
to match fabric samples and study blue prints from customers
to match their needs with our products.
Today, A Touch of Silk, Inc., has eight full-time employees
and seven commercial representatives, with coverage
primarily in the Midwest extending as far west as Arizona.
In an effort to give back to their community, the employees
of A Touch of Silk donate each year to Promising Tomorrows
which is an organization that provides schooling for
homeless children in the Oklahoma City metropolitan
area. They have also adopted an Art Department in rural
Mississippi and donate materials to the classes on a
regular basis.
|